Brief No.
01
+100 PTS
My Chick-fil-A Story
Share your favorite memory involving Chick-fil-A.
Open this month
Founding DropApplications Open1,000 SpotsMy PleasureInsider CollectiveApply NowFounding DropApplications Open1,000 SpotsMy PleasureInsider CollectiveApply Now
Founding Drop · Vol. 01BECOME A
BECOME A
FOUNDING
MEMBER.
Join a community of passionate Chick-fil-A guests who share stories, complete creative challenges, earn rewards, and help shape the future of one of America's most beloved brands.
1,000
Founding Spots
2 / mo
Creative Briefs
VIP
Experiences
Who It's ForBuilt for the
Built for the
biggest fans.
Whether you're a Chick-fil-A One member, a loyal guest, a parent, a student, or someone who simply loves the Chick-fil-A experience, this community was designed for you.
01
Families
Parents and kids who make Chick-fil-A part of weekly traditions.
02
Students
High school and college guests who gather over a meal.
03
Loyal Guests
Chick-fil-A One members who show up week after week.
04
Community Advocates
Storytellers and neighbors lifting others up.
What It IsMore than a
More than a
loyalty program.
The Insider Collective is an invitation-based community where members participate in creative campaigns, share authentic stories, earn rewards, and gain access to exclusive opportunities.
Unlike traditional loyalty programs, members help create the community itself.
- 01CommunityPhase 01 of 05
- 02ParticipationPhase 02 of 05
- 03RecognitionPhase 03 of 05
- 04RewardsPhase 04 of 05
- 05ExperiencesPhase 05 of 05
06 Steps · The DropHow membership
How membership
works.
Apply · Participate · Earn · Belong
- 01
Apply
Submit your application to join the Insider Collective.
- 02
Connect Socials
Link Instagram, TikTok, Facebook, or other profiles.
- 03
Get Approved
LunchTable reviews applications and welcomes members.
- 04
Complete Briefs
Choose creative challenges and storytelling opportunities.
- 05
Earn Points
For participation, featured content, referrals, and engagement.
- 06
Redeem Rewards
Unlock merch, recognition, exclusive access, and VIP experiences.
Creative Brief SystemWhat you'll
What you'll
actually do.
Members participate through Creative Briefs. Each month, Insider Collective members receive new opportunities to share stories, create content, engage with the community, and earn points.
Brief No.
02
+100 PTS
Community Hero Spotlight
Celebrate someone making a positive impact in your community.
Open this month
Brief No.
03
+100 PTS
Family Traditions
Show how Chick-fil-A fits into your family's routine.
Open this month
Sample Deliverables
PhotosVideosStoriesReviewsTestimonialsReferrals
Points EconomyEvery action
Every action
earns rewards.
Members earn points for the things they already love doing — telling their story, sharing with friends, and being part of the conversation.
Your Progress525 / 1,000 PTS
Tier 01Tier 02Tier 03Tier 04
No.ActionPoints
01Profile Completion+25
02Social Connection+50
03Creative Brief Submission+100
04Featured Story+250
05Referral+500
Rewards · 04 TiersParticipation
Participation
has perks.
Tier
01
Participation
- Exclusive merchandise
- Digital badges
- Surprise rewards
Tier
02
Recognition
- Featured member spotlights
- Community recognition
- Insider status
Tier
03
Experiences
- Virtual leadership sessions
- Product tastings
- Brand advisory opportunities
Tier
04
Grand Prize
- Chick-fil-A Support Center experience
- VIP travel opportunity
- Executive meet-and-greet
■ Grand Prize Experience
Community ImpactYour voice
Your voice
matters.
The stories, insights, and experiences shared by members help shape future initiatives, strengthen communities, and inspire millions of guests nationwide.
10K+
Stories Shared
95%
Community Engagement
1,000
Member Contributions
$250K
Rewards Earned
Member VoicesWhat founding members
What founding members
will be known for.
Helping shape the future of the Chick-fil-A community.
Sharing stories that inspire others.
Building meaningful connections through hospitality.
FAQGood questions,
Good questions,
answered.
Everything you need to know before applying. Still curious? The LunchTable team is here to help during onboarding.
Anyone 18+ in the U.S. who loves the Chick-fil-A experience — families, students, loyal guests, and community advocates are all welcome.
No. We value authentic stories and genuine community participation far more than follower counts.
Members receive about 2 creative briefs per month and choose the ones that interest them most.
Monthly storytelling and content challenges — share a memory, celebrate a community hero, or show how Chick-fil-A fits into your routine.
By completing your profile, connecting social accounts, submitting briefs, getting featured, and referring friends.
Exclusive merchandise, recognition, brand advisory opportunities, and grand-prize experiences like a VIP visit to the Chick-fil-A Support Center.
LunchTable runs the Insider Collective day-to-day on behalf of Chick-fil-A.
After you apply and connect your socials, the LunchTable team reviews your application and welcomes new members on a rolling basis.
Applications Now OpenJoin the
Join the
founding drop.
Applications are now open for the first members of the Chick-fil-A Insider Collective. Help shape the future of the community while earning rewards, recognition, and exclusive experiences.